SOCIAN

Now we all know that Facebook has decreased organic reach. That means we need to spend money on Facebook ads. And in this regard boosting can be the most advantageous way. Because it helps you to drive traffic. More traffic means more engagement that leads to more sell. Marketers need to promote every post on Facebook but some posts need more reach and have the potential to drive more traffic and sell. These important posts or announcement should be boosted. Benefits: The core benefit of boosting is getting connected with your targeted customers. Facebook boost helps you to identify your audience based on their age, gender, location, demographic, infographic and geographic information. You can add up to ten interests that help you to reach not only the people who liked your page but also others who can be potential for your brand. The information filters the unnecessary audiences and helps you to promote your product who could bring revenue to the company. So the payment is for ...

Social Media use is not a luxury thing now, it is a common aspect of life. Even school students now use social media on a daily basis. So for any Government to connect with their citizens, they need to have a full presence in social media. But in this case proliferation of Government bodies was late. Things have rapidly changed and the Government bodies understand the importance of communicating with their citizens in a new open way. “I know the overall importance of reaching out through the social media because I have 31 grandchildren and they are on all of these things,” said U.S. Rep. Buck McKeon, R-Calif. “This is mostly a young person’s game and I’m an old person, but I’m young at heart … the only advice I’d give is ‘get involved’ and then use it in the right way.” Social media particularly Twitter has become a regular political drama in the USA. Besides Hollywood, politicians have a great influence there. In fact, Republicans have been encouraging their members to get on so...

In 2015 Facebook marketing, influenced 52 per cent of consumers’ online and offline purchases, sales got up 36% from the last year 2014   (Source:  The Drum ) There are now more than 50 million small businesses using Facebook Pages to connect with their customers (Source:  Facebook ) 4 million of businesses pay for social media advertising on Facebook .  (Source:  Forbes ) These data can give you a slight knowledge, how competitive the markets are. Social Media has become the biggest platform and essential tool to get into the competition. From the many challenges, top 5 social media marketing challenges are presented. Lack of personal connection : We are now submerged within various kinds of product advertisements. And we often forget about most of them. Why? Because the marketers are not being able to connect with us. Building a real connection with the customer is difficult on social media. Furthermore listening to the noise about your comp...

Businesses today use technology in almost every facet of the operation. Communicating with advanced network systems, analyzing data and forecasting using complicated programs are the regular marketing campaigns in the digital world. Business cannot deny the impact it has on every level. Now AI is becoming a day to day using preference. We all have some idea about Autobot from the movie Transformers. Now the Transformers are becoming reality. AI is becoming an essential thing for marketing world. Technological tidal waves are differentiating among competitors performance. And Autobot is a super interesting thing in social media marketing for differentiating. Keeping eye on inventory check-out systems and communications are now done by Autobots. Socian Autobot is now emerging in the Bangladesh digital marketing world. Bangladesh is advancing in the digital world and Socian Autobot is paving the way smoother for the marketers. Technology allows businesses to do everything faster. Loggi...

Cybersecurity has become a necessary thing in today’s’ world. Day by day the companies are expanding as well as the amount of data is increasing. Big data analytics is the process of examining large and varied data sets. The examination helps to uncover hidden pattern, unknown correlations, market trends, customer preferences and other useful information that can help organizations to make a concrete business decision. Businesses are becoming more oriented to develop data analysis infrastructure and this brings the necessity to safeguard the large volume of data along with the technological shifts. Socian is an AI-based company that has the advanced technology to analyze the big data and can provide a robust report for the marketers helping in the company decision making. Importance of Big Data Analytics: Because of advanced technology digital contents will increase 30 times in near future. The traditional analytical process is not capable of handling this wide range of data volum...

Sharing information is the new normal thing for the generation Y. People who ignore best practices about social security, making easier to earn illegally by scammers. It’s even been described as the perfect hunting ground for illegal activity. Social media now has become the perfect tool to socially engineer their victims. When someone neglects their privacy settings or publicly posts personal notes and photos, they are giving cyber criminals free space to use their information and creating malware link. Every posts, snaps, tweets leave clues about the users and how their organizations operate. Hackers’ data mine from social media accounts to gain insights about you and your company. There are third parties exposure that leads to the extraction of the inside knowledge that the hackers need. Nowadays most websites allow URL shortened links and these links have the capability of taking users to a fake website or even trigger an automated download. Recently “ImgaeGate” whi...