Top 5 Social Media Marketing Challenges

In 2015 Facebook marketing, influenced 52 per cent of consumers’ online and offline purchases, sales got up 36% from the last year 2014 (Source: The Drum)
There are now more than 50 million small businesses using Facebook Pages to connect with their customers (Source: Facebook)
4 million of businesses pay for social media advertising on Facebook. (Source: Forbes)
These data can give you a slight knowledge, how competitive the markets are. Social Media has become the biggest platform and essential tool to get into the competition. From the many challenges, top 5 social media marketing challenges are presented.
  1. Lack of personal connection: We are now submerged within various kinds of product advertisements. And we often forget about most of them. Why? Because the marketers are not being able to connect with us. Building a real connection with the customer is difficult on social media. Furthermore listening to the noise about your company and selecting the relevant noise is crucial. So more innovative and one to one strategies are needed. Amazon is always at the top of the list in customer service.
I would define Amazon by our big ideas, customer centricity, putting the customer at the center of everything we do
Jeff Bezos – CEO and Founder of Amazon.com

  1. Creativity: One of the biggest challenges for marketers is to become creative all the time. The contents on the social media require changes, editing, updating, monitor, researching and what not. And it is lots of time-consuming in keeping up to date with the current affairs


 
3. Active Social Media: Social media platforms never sleep. 24/7 something is going on. There are always people discussing your brands. If you want to keep yourself updated about everything you will be needing a tireless team effort.
4. Influence People to Share: The most effective way to target a wide variety of consumers is to sharing. But maximum cases, it is a challenge. Social media posts should be lucrative. Along with that, the post needs to boost the personality of the users to share. Sometimes which is not possible for the brands in an efficient way.

5. Maintaining brand value: The social media posts focus on the self-promotion along with interactive entertainment process. Maintaining consistency of the brand value is another big challenge with that.
 Socian, is the AI based company that can work as a personal assistant in delivering reports, data, and sentiment analysis in 81 languages. Companies can choose the better option which not only will result in gaining profits but also the trust of the customers can be earned certainly.

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